Effective Date of Privacy Policy: April 2010
We Share Your Concerns About Safeguarding Personal Information
TheUltimateSexToy fully understands the need to protect your personal information while online and has developed this policy as a means to provide you with the utmost privacy possible. This Privacy Policy (referred to later as “Policy”) describes our practices regarding the collection and use of information throughout our website, located at www.theultimatesextoy.com (referred to later as the “Site”). By using the Site or obtaining any product or service through this Site, you agree the limited collection and use of information as outlined in this Policy. If you do not agree to this Policy, please do not use the Site. We may from time to time update this Policy to reflect changing technology and other factors. We will notify you of changes to the Policy by posting the updated Policy on this page. We ask that you bookmark and periodically review this page to ensure that you remain familiar with the most current version of the Policy. You can determine when this Policy was last revised by checking the “Effective Date of Current Policy” legend at the top of the Policy.
Non-personally identifiable information.
TheUltimateSexToy.com uses non-personally identifiable information, such as your IP address and the pages that you visit on our Site, to help diagnose problems with our servers and to administer our Site and improve Site-related services and features. Your IP address and other non-personally identifiable information also may be used to gather broad demographic information and to recognize customer traffic patterns and Site usage trends. This information aids us in merchandising and in developing the design and layout of the Site. We also might share aggregated statistical data and other non-personally identifiable information with our current and potential business partners, and with our service providers to help them provide similar services.
Personally identifiable information
TheUltimateSexToy.com uses personally identifiable information collected from you to complete transactions initiated by you, particularly the sale and delivery of products and services. Your personally identifiable information is also used to get in touch with you when necessary regarding questions about any order you might place. We may also use personally identifiable information to contact you to make sure you are satisfied with our goods and services or to find out how we can serve you better. Your decision to participate in any survey or questionnaire about this is completely voluntary. Further, we may use personally identifiable information to conduct in-depth marketing research regarding our customers and potential customers. Financial information (credit card numbers, credit card expiration dates, billing address, and so forth) is used solely to bill you for products and services and we make every effort to keep your information secure from theft or fraud. You may, from time to time, receive information from us regarding new features, new products and services and special offers we think you’ll find valuable. Also, while we won’t share your email address with other companies.
Service Providers
We work with third parties who provide services, including but not limited to website hosting, order processing and fulfillment, credit card clearance, e-commerce affiliation, data analysis, emailing and other services of an administrative nature. Personally identifiable information, including financial information, is shared with such third parties for the purpose of providing such services and is limited to the intended purpose only. Further, we may use selected reputable third parties for marketing, targeting and analysis purposes. Some of these third parties may be given access to some, or all, of the information that you provide to us and may use cookies or other tracking technologies in connection with providing their services. To the extent that we provide your personally identifiable information to such third parties, we restrict their ability to use such information for their own marketing purposes to the best of our abilities; however, we cannot be responsible for the privacy policies or practices of such third parties. We do not disclose an individual customer’s personally identifiable information to third parties for third-party direct marketing purposes. We do not ask you for personally identifiable information as part of a survey. We use the collected survey data on an aggregated basis to better understand the needs of all of our customers. TheUltimateSexToy.com may send to you periodic announcements regarding status updates, service changes concerning the Site and other administrative matters. Subject to applicable law, we reserve the right to release information concerning any Site visitor where such visitor is believed to be in violation of his or her obligations to us, is partaking (or is suspected of partaking) in any illegal activity, in response to civil subpoenas and discovery requests, to protect the interests of TheUltimateSexToy.com, our customers or others, and as otherwise permitted or required by law as regards to these special cases. Emails from TheUltimateSexToy.com or its business partners, and the Site itself, may contain links to other Internet websites, including sites that may or may not be owned or operated by TheUltimateSexToy.com Unless otherwise explicitly stated, we are not responsible for the privacy practices or the content of such websites, including such sites’ use of any information (such as IP number, browser type or operating system) collected when email recipients or Site visitors click through links to those sites.
